Aidan Groom

clock
Aidan Groom

Managing director, Total Computers

What was your dream career as a child?

As a child I never really had a clear career goal; if I could roll back the clock it would have been to work in the field of sports science.

What has been your personal highlight of 2019?

Being a lifelong Spurs fan, seeing them make the Champions League final.

Which famous person deserves a (gentle) slap?

Outside of most of our politicians, I'd say Kim Kardashian. I'm not sure I need to say anything more.

What two things (apart from family) would you grab if your house was on fire?

If I didn't say the dog and the cat I don't think my daughters would ever forgive me.

Which of your 2019 predictions have come to pass?

That we wouldn't leave the European Union on 29 March.

What TV show have you binge watched this year?

I'm not expecting anyone to shed a tear but with four daughters and a busy job, I really don't find much time to watch TV. The last series I managed to watch was Narcos.

How has 2019 been from a business perspective?

Another solid year of growth while continuing to make progress with our longer-term objectives.

What annoys you most about your commute?

I'm fortunate to only live five minutes from the office. The downside being that after a bad day there isn't much time to destress before I walk through the front door.

If you could witness one past event, what would it be?

There are so many. Being a big sports fan, it would have to be The Rumble in the Jungle.

How do you explain the channel to people?

Talking from a reseller perspective, "We do the bit in the middle".

What have been your favourite and least favourite partner conference destinations?

It's difficult to answer as often all I see is a hotel and a conference centre. That said, both would be within the US: I was disappointed with Houston but loved Chicago. As far as my wife is concerned, my response is they're always disappointing!

What is the biggest challenge facing the channel in 2020?

The same as it has always been: to continually evolve with the market.

More on Software

Partner Content: Upgrading UK connectivity requires both strong partnerships and greater flexibility

Partner Content: Upgrading UK connectivity requires both strong partnerships and greater flexibility

By Kat Randall Bowmaker, Head of Commercial - Wholesale at Virgin Media O2 Business
clock 25 July 2022 • 5 min read
Industry Voice: How to spot non-genuine software and equip your workforce with the right tools

Industry Voice: How to spot non-genuine software and equip your workforce with the right tools

by Microsoft
clock 11 July 2022 • 2 min read
Interview with Orla McGrath, Global Partner Solutions Lead at Microsoft UK

Interview with Orla McGrath, Global Partner Solutions Lead at Microsoft UK

Microsoft
clock 30 June 2022 • 3 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

Dan Bennett
clock 08 March 2022 • 3 min read