Adam Muir

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Adam Muir

Director, Misco

What was your dream career as a child?

I always wanted to be a vet; unfortunately I was not clever enough.

What has been your personal highlight of 2019?

Without a doubt, relaunching the Misco brand into the market. Roll on 2020.

Which famous person deserves a (gentle) slap?

That's easy: David Cameron, need I say more?

What two things (apart from family) would you grab if your house was on fire?

I would probably grab both fire extinguishers.

Which of your 2019 predictions have come to pass?

Man Utd still can't win anything…

What TV show have you binge watched this year?

Game of Thrones, the best series I have watched in a long time.

How has 2019 been from a business perspective?

Extremely positive, full of challenges and testing.

What annoys you most about your commute?

That's simple: traffic. My journey should be 20 minutes; if it's over that, traffic is to blame.

If you could witness one past event, what would it be?

D-Day in the Second World War. I think we all should understand the sacrifice given.

How do you explain the channel to people?

Seriously hard work, but rewarding.

What have been your favourite and least favourite partner conference destinations?

I don't really have a least favourite, but the best by for me was Canalys last year.

What is the biggest challenge facing the channel in 2020?

Amazon is by far the biggest challenge the entire channel will face next year.

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