Stefni Oliver

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Stefni Oliver

Chief executive, Daisy Corporate Services

What was your dream career as a child?

Funnily enough, the same as it is now - something that involves being outdoors a lot in the sunshine (so clearly not in England!) with lots of dogs and horses to look after.

What has been your personal highlight of 2019?

Buying my 1998 Land Rover Defender 110! It's old and knackered but the most fun car in the world to drive - and for my four kids to rattle about on the bench seats in the back. It has always been my dream car and has more than lived up to expectations!

Which famous person deserves a (gentle) slap?

There's too many to choose from if you look at politicians in the UK and US at the minute! Politics aside though, it has to be Paul McCartney. It's totally unfounded and I'm sure he's a really nice guy - he just gets on my nerves!

What two things (apart from family) would you grab if your house was on fire?

The first one is my Irish Doodle (Red Setter/Poodle-cross) who has stolen my heart in the biggest way possible, and second one is the keys for my Defender!

Which of your 2019 predictions have come to pass?

The gender of my new nephew is certainly the most accurate one!

What TV show have you binge watched this year?

I don't have a TV. I do watch Netflix on my laptop sometimes though and this year it has been Stranger Things, The OA and Russian Doll. I love the weird ones!

How has 2019 been from a business perspective?

With household names collapsing, the pressures of economic uncertainty and global companies consolidating their suppliers outside of the UK, it's been challenging to say the least. But overall, things are pretty stable and progressing well despite the chaos.

What annoys you most about your commute?

I'm lucky enough to live somewhere where the biggest causes of congestion are sheep and cows moving between fields, but that's usually entertaining rather than annoying - and the beautiful countryside views are good for the soul and set me up for the day.

If you could witness one past event, what would it be?

Queen performing at Live Aid. I've watched it a million times and would have loved to have been there in person.

How do you explain the channel to people?

The channel is a collection of partners that provide skills, knowledge and experience that link technology, vendor and carrier products, and services to the customer.

What have been your favourite and least favourite partner conference destinations?

I haven't been to any outside of the UK so my best and worst are both London!

What is the biggest challenge facing the channel in 2020?

Staying relevant to customer needs and demands and not getting lost in the next new shiny thing that, most of the time, neither customers nor the channel really know how to take full advantage of.

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