Lorrin White

CRN staff
18 November 2019

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Managing director, Bamboo Technology Group

What was your dream career as a child?

I followed the TV I loved as I was growing up so went from journalist (Lois Lane, Superman) to lawyer (Moonlighting) to fashion designer (The Clothes Show) to being in the army (Soldier, Soldier). At Bamboo I do write, manage legal, design marketing and office layouts and conduct change that requires military style control and operations: tick, tick, tick, tick.

What has been your personal highlight of 2019?

Seeing my youngest brother become a dad.

Which famous person deserves a (gentle) slap?

Love Island celebrities. But that's just the start - the list is long!

What two things (apart from family) would you grab if your house was on fire?

Warm shoes and a coat.

Which of your 2019 predictions have come to pass?

I didn't make any 2019 predictions - I'm saving them all for 2020!

What TV show have you binge watched this year?

Tom Clancy's Jack Ryan.

How has 2019 been from a business perspective?

Different, interesting and challenging - all the things that drive me forwards.

What annoys you most about your commute?

Nothing. I commute 1,000 miles twice a week and it's normally my most productive time.

If you could witness one past event, what would it be?

The fall of the Berlin Wall - the embodiment of war torn down to bring people and voices together.

How do you explain the channel to people?

The channel is a group of businesses that work together to support market growth, recognising the opportunity is big enough to be shared if we utilise each other's skills and experience.

What have been your favourite and least favourite partner conference destinations?

You're probably better off asking my chairman that question.

What is the biggest challenge facing the channel in 2020?

Guessing the next big buzz word to hit the market, five years before any service or product is ready to address the need!