Peter Robbins

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Peter Robbins

Chief executive, Probrand

What was your dream career as a child?

Bricklayer or builder.

What has been your personal highlight of 2019?

My first grandson being born.

What two things (apart from family) would you grab if your house was on fire?

My dogs and my antique clocking-in clock.

Which of your 2019 predictions have come to pass?

Channel transformation getting faster.

What TV show have you binge watched this year?

Luther.

How has 2019 been from a business perspective?

Average.

What annoys you most about your commute?

How early it is getting.

If you could witness one past event, what would it be?

Nelson Mandela coming out of prison - an incredible event which sticks to mind.

How do you explain the channel to people?

A linear supply chain.

What have been your favourite and least favourite partner conference destinations?

Birmingham was my favourite; Barcelona my least favourite.

What is the biggest challenge facing the channel in 2020?

Delivering on digital transformation objectives; creating IP; staying relevant.

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