Alex Phillips
What has been your personal highlight of 2020?
Becoming managing director of the company started by my father 40 years ago is both poignant and an honour.
Which three celebrities would you invite to a Zoom party?
Gordon Ramsay, Sir David Attenborough and Drake.
What has been your guiltiest lockdown pleasure?
Sneaking into the office to eat pizza so my wife doesn't know!
Which tech figurehead has inspired you most this year, and why?
The person who invented Zoom. Do I really need to explain why? See below!
What piece of technology, or app, have you not been able to do without during the pandemic?
I could not have survived the pandemic without videoconferencing with friends, family and colleagues. While we are all remote working, being able to interact in a virtual face- to-face mode has saved us.
If you could be anyone else for a week, who would you be and what would you do?
Someone on a beach in a country without COVID; I would do nothing and it would be great until I get bored and check my email after about two minutes!
Do you miss face-to-face events?
Absolutely. The chance to meet face to face with friends and colleagues from around the industry was good for sanity and good for business. We are a business which highly values relationships with our partners, and face-to-face events are key for this. We miss them!
How will COVID leave its mark on the way the channel operates long term?
Hybrid/remote working is here to stay. The way technology is used is already changing as a result and resellers will need to adapt in order to help their customers to stay ahead of the curve.
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