Frank Salmon

What has been your personal highlight of 2020?

Surviving the pandemic. Thankfully we were able to stay open and trade throughout lockdown, which was a great relief for all our people, vendors and customers that support our business.

Which three celebrities would you invite to a Zoom party?

Arsene Wenger, Tina Turner, Bill Gates.

What has been your guiltiest lockdown pleasure?

Probably watching too much Neflix.

Which tech figurehead has inspired you most this year, and why?

Elon Musk. Love him or hate him, he has transformed and disrupted the car industry for the better of us all through electric cars.

What piece of technology, or app, have you not been able to do without during the pandemic?

My Fitbit - from steps to sleep to workouts, it's been a great friend and motivator, I would also say my iPad has been great for Zoom calls.

If you could be anyone else for a week, who would you be and what would you do?

I would be Mikel Arteta, and I would convince the Arsenal board to make Frank Salmon an honorary president for life with full access to all things Arsenal.

Do you miss face-to-face events?

Yes, it's not the same without them. However, I've learned a lot about video calls and being more efficient with my time.

How will COVID leave its mark on the way the channel operates long term?

It's a big question for every industry. I think the biggest impact will be a big percentage of people working from home, fewer face-to-face meetings and an acceleration of online sales and marketing