Lisa Scott

What has been your personal highlight of 2020?

Seeing both my children off to university, my son studying law and criminology and daughter studying adult nursing

Which three celebrities would you invite to a Zoom party?

Gary Barlow (I'm old enough to remember Take That the first time around), David Jason (who doesn't love Del Boy?) and Reese Witherspoon.

What has been your guiltiest lockdown pleasure?

Häagen-Dazs Salted Caramel ice cream and Call the Midwife (in equal measures).

Which tech figurehead has inspired you most this year, and why?

It's a tough choice, but think I would have to choose Mark Zuckerburg. Love or hate social media and its power to track and promote to you with every keyword you put into Google, you have to be inspired by a guy who is a self-made billionaire by the age of 23!

What piece of technology, or app, have you not been able to do without during the pandemic?

WhatsApp.

If you could be anyone else for a week, who would you be and what would you do?

It would have to be Kate Middleton. A week as a royal I think would be just long enough to see life through their eyes.

Oh, and of course I really would love to know the real truth behind what happened with Megxit!

Do you miss face-to-face events?

Yes, from a business point of view I strongly believe that face-to-face meetings are the way relationships are built and solidified. And from a personal point of view I really do miss the theatre!

How will COVID leave its mark on the way the channel operates long term?

I feel now that with workforces being forced to work remotely and face-to-face business being something that wasn't possible for such a long period of time, personal relationships that have been built over many years within the channel have never been more important.