Rob Bardwell

What has been your personal highlight of 2020?

The way our company reacted to the pandemic, continuing to offer first-class support to our customers while protecting all involved. Not an easy feat!

Which three celebrities would you invite to a Zoom party?

Valentino Rossi, Churchill (not the dog), Keith Richards.

What has been your guiltiest lockdown pleasure?

Listening to Ken Bruce's PopMaster. I love how people who don't do well make excuses.

Which tech figurehead has inspired you most this year, and why?

Elon Musk, pushing all the boundaries.

What piece of technology, or app, have you not been able to do without during the pandemic?

Videoconferencing.

If you could be anyone else for a week, who would you be and what would you do?

Lewis Hamilton. I'd drive in two F1 Grand Prixes, fly in his jet and mix with the stars.

Do you miss face-to-face events?

Yes. I believe the best business is done face to face, building long-term relationships.

How will COVID leave its mark on the way the channel operates long term?

Better understand the inter-dependencies.