Cliff Fox

What has been your personal highlight of 2020?

Seeing how well our people handled lockdown, including the effort they applied to communications and helping customers deal with adversity.

Which three celebrities would you invite to a Zoom party? 

It would have to be Microsoft Teams, not Zoom, but cameos from Sir David Attenborough, Chris Rock and Kate Bush would be my choices.

What has been your guiltiest lockdown pleasure?

Home deliveries courtesy of Hebden Bridge's www.vocationbrewery.com. I wonder if I'll get a discount for the name check?

Which tech figurehead has inspired you most this year, and why? 

Elon Musk. The SpaceX Dragon manned launch stands out this year along with Neuralink, and Tesla. Boldness doesn't get near describing the vision.

What piece of technology, or app, have you not been able to do without during the pandemic? 

It has to be Microsoft Teams doesn't it?

If you could be anyone else for a week, who would you be and what would you do?

Jeff Bezos but not for a week; a day would be enough time to make the bank transfers.

Do you miss face-to-face events? 

Yes. We had some unique customer events and parties lined up this year, so that's been a disappointment for everyone. Virtual can be good (and bad) but people like to meet up.

How will COVID leave its mark on the way the channel operates long term?

I think a lot of organisations will rethink commercial property, remote working, travel and expenses in light of this year's events.

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