Tim Griffin

clock • 1 min read

What has been your personal highlight of 2020? 

Not putting on any weight! Seriously I'm just so grateful for my family and colleagues and the triumph of the human spirit.

Which three celebrities would you invite to a Zoom party? 

Steve Jobs, Robin Williams, Victoria Wood ... or living; Piers Morgan, Michelle Obama, Olivia Colman.

What has been your guiltiest lockdown pleasure? 

Really...you think I'm going to say that here?

Which tech figurehead has inspired you most this year, and why? 

Elon Musk - think BIG, dreams come true when you stay awake! Drive hard, stay the course, persistent execution.

What piece of technology, or app, have you not been able to do without during the pandemic? 

Amazon Prime.

If you could be anyone else for a week, who would you be and what would you do? 

Trump; change my mind and right a few things.

Do you miss face-to-face events? 

Yes.

How will COVID leave its mark on the way the channel operates long term?

I see the continued acceleration of digital in all its forms and a thickening of the operational layer of distribution, greater 24/7 and last-mile execution including DTC and DTB all a consequence of shifting social and economic dynamics over an extended term. We have many quarters still to navigate.

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