James Kight

What has been your personal highlight of 2020?

Watching every episode of Coronation Street since 1960 on catch-up.

Which three celebrities would you invite to a Zoom party?

George Best, Vera Duckworth and Liam Gallagher.

What has been your guiltiest lockdown pleasure?

Not setting my alarm for the morning.

Which tech figurehead has inspired you most this year, and why?

None of them. Don't worry about what others are doing, concentrate on your own business.

What piece of technology, or app, have you not been able to do without during the pandemic?

Google Analytics. It's been amazing seeing how resilient we've been under such crazy circumstances.

If you could be anyone else for a week, who would you be and what would you do?

Boris Johnson. It would be a great insight into what real working pressure is about.

Do you miss face-to-face events?

No, They are a waste of time. I've never been to a productive meeting.

How will COVID leave its mark on the way the channel operates long term?

I think over time it will return to normal, and that includes meetings!

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