Joel Berwitz

clock • 2 min read

What has been your personal highlight of 2020?

It's definitely our rebrand to boxxe - both within our own organisation and externally. The impact has been extremely positive. Our mission to ‘Make Technology Human' is so appropriate for today's world.

Which three celebrities would you invite to a Zoom party?

Elon Musk, because he's a bit nuts but we'd have a good chat about technology. Harry Redknapp, because I'm a Bournemouth (and general massive football) fan. Finally Boris - so I could explain to him what clarity means.

What has been your guiltiest lockdown pleasure

If you asked my wife she would definitely say that one person couldn't watch as many football matches per week as I did, alongside eating as many chocolate digestive biscuits.

Which tech figurehead has inspired you most this year, and why?

There are some great COVID-related channel stories this year, but if I had to choose more generally then the Snowflake IPO (valuing the firm at around $70bn for an organisation with a turnover of $260m last year) is a pretty inspirational story from its leaders.

What piece of technology, or app, have you not been able to do without during the pandemic?

This might be a very standard answer, but I've spent hours, days and weeks in front of Microsoft Teams. I could do without it - but at the same time I'd be pretty unproductive.

If you could be anyone else for a week, who would you be and what would you do?

A pilot, because I'd love to take myself on holiday!

Do you miss face-to-face events?

If you'd asked me that a few months ago I would have said no, but as time passes I think that answer might be changing. Maybe I'd like to go to fewer than I did pre-COVID, but there is value in the face-to-face and social aspects.

How will COVID leave its mark on the way the channel operates long term?

Digital. If the channel doesn't embrace its own digital transformation, it will fall behind to the ones that do.

You may also like
boxxe's Doye on Total acquisition and the road to £1bn

Reseller

CEO and investor Phil Doye talks to CRN about the scale, capabilities and relationships gained in the acquisition

clock 29 January 2024 • 3 min read
Boxxe's new CRO: 'The reseller market is ready for some disruption'

Reseller

Ex Samsung, HP and Tech Data exec Graham Long talks to CRN about expanding into the corporate space to take on the big guns of the industry

clock 19 July 2022 • 4 min read
Boxxe brings in ex-HP director as CRO as it rejigs executive team

Careers and Skills

Former HP exec Graham Long is among new exec appointments as boxxe says the move will accelerate its next phase of growth

clock 22 June 2022 • 2 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on People

Channel veteran Smee pops up as CEO of cloud analysis vendor

Channel veteran Smee pops up as CEO of cloud analysis vendor

Grahame Smee, best known for his serial M&A success in the security distribution space, is looking to work with channel partners after taking the reins at Opexx Ltd

Sara Yirrell
clock 11 January 2024 • 2 min read
Former UKFast founder and CEO found guilty of rape in Manchester court

Former UKFast founder and CEO found guilty of rape in Manchester court

Following allegations of raping two women, Lawrence Jones was found guilty in court today

Andrea Gaini
clock 23 November 2023 • 1 min read
Women in Tech Festival: Keynote speaker, Rupal Patel, on addressing the visibility gap

Women in Tech Festival: Keynote speaker, Rupal Patel, on addressing the visibility gap

For ex-intelligence analyst, Rupal Patel, the visibility gap for women in tech is as much a systemic issue as it is an individual one

CRN
clock 19 September 2023 • 3 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read