Alex Louth

clock • 2 min read
Alex Louth

What has been your personal highlight of 2020?

Over the last 20-plus years from Monday to Friday and sometimes at the weekend I've worked either away from home or in London. Since March this year, I have had more family dinners than in the rest of my life put together. The lockdown provided very little good but what it did provide my family enjoyed!

Which three celebrities would you invite to a Zoom party?

Sylvester Stallone - what a life! Rocky/Rambo/Demolition Man. I started to follow him on Instagram and have realised what an awesome chap he is.

Sir David Attenborough - how interesting would he be? Think about everything he has seen and experienced! His work on the environment and the impact of what we are doing to the planet is massive and something we need to listen and act on.

The Queen - I've just started watching The Crown and would love to think she had similar views that she might share over a Zoom chat!

What has been your guiltiest lockdown pleasure?

I've tried to lose weight over lockdown. I found a recipe for a Keto Popsicle - a non-dairy lollypop. I now have one a day!

Which tech figurehead has inspired you most this year, and why?

Elon Musk - still a crazy genius.

What piece of technology, or app, have you not been able to do without during the pandemic?

The BBC app. I've always had it installed but being home-based and not purchasing my daily newspaper, I've found myself using the app. I love the Long Reads.

If you could be anyone else for a week, who would you be and what would you do?

Normally I would say the UK prime minister, but that is a thankless job right now. Whether you agree with the government or not at the moment, it is a tough job that has to balance 101 things.

I would be Jeff Bezos. The guy is worth $185bn (September 2020). I would use 90 per cent, leaving Jeff with a measly $19bn when he returns after a week. There are many people who live in unbelievable poverty, I'm sure $166bn will help!

Do you miss face-to-face events?

One hundred per cent. I enjoy spending time with people, customers, colleagues, friends and family. Over the last 20 years, social events with customers and colleagues have been a big part of my roles and now things are different, for the time being anyway. I miss them but I don't miss the hangovers!

How will COVID leave its mark on the way the channel operates long term?

Loads of things but the top for me are: 1) Accelerated digital transformation. There are some companies catching up and others reaping the rewards for their technical adoption. It is now a necessity. We cannot live without security wed through it. 2) Flexibility on planning, flexibility on budgets to plan for the unforeseen and flexibility on company policies such as remote working.

More on Peripherals

Videoconferencing company StarLeaf launches new partner referral programme

Videoconferencing company StarLeaf launches new partner referral programme

Referral partners will receive an up to 20 per cent margin on transactions, firm announces

clock 01 June 2021 • 2 min read
Accenture makes second UK acquisition this week with AWS partner buyout

Accenture makes second UK acquisition this week with AWS partner buyout

Purchase comes hot on the heels of Edenhouse Solutions acquisition

Marian McHugh
clock 17 February 2021 • 2 min read
AV distie Sahara acquired by Nasdaq-listed firm for £74m

AV distie Sahara acquired by Nasdaq-listed firm for £74m

Acquisition by Boxlight will see Sahara accelerate the development of its own product range

Tom Wright
clock 25 September 2020 • 2 min read

Highlights

'You've got to put budget behind it' - Resellers bosses discuss sustainability goals

'You've got to put budget behind it' - Resellers bosses discuss sustainability goals

Management from DTP Group, Academia, Epson and Consenna give their take on the channel’s role in making the UK more sustainable

Josh Budd
clock 14 January 2022 • 6 min read
Cloud infrastructure spend hit $18.6bn in Q3, IDC claims

Cloud infrastructure spend hit $18.6bn in Q3, IDC claims

The analyst’s figures show pandemic spending was boosted by a spike in investments in cloud services and infrastructure to enable businesses to adapt to hybrid working

Kelsey Rees
clock 14 January 2022 • 2 min read
Sopra Steria CEO resigns as COO takes the helm

Sopra Steria CEO resigns as COO takes the helm

Paris wished to be relieved of his duties for personal and family reasons

Kelsey Rees
clock 14 January 2022 • 2 min read