Martin Lulham

What has been your personal highlight of 2020?

Finally getting my pilot's licence and flying to visit far-away clients.

Which three celebrities would you invite to a Zoom party?

Paddy McGuinness, Jürgen Klopp, John Bishop.

What has been your guiltiest lockdown pleasure?

Contributing to the consumption of old-world French wine!

Which tech figurehead has inspired you most this year, and why?

Dheeraj Pandey for keeping Nutanix on top of the HCI perch and confidently disrupting other established vendor solutions.

What piece of technology, or app, have you not been able to do without during the pandemic?

Uber Eats and the ‘ten-minute takeaway'.

If you could be anyone else for a week, who would you be and what would you do?

Ole Gunner Solskjaer. I'd spend the week causing chaos at the club!

Do you miss face-to-face events?

One hundred per cent! Most of our team are back in the office and enjoying the much-missed banter. I can't see virtual events catching on either. It will be interesting to see where it all leads as we do love an international vendor conference in the channel!

How will COVID leave its mark on the way the channel operates long term?

I think the big change will be the way that the channel markets itself. Vendors and distributors will have been forced to discover new ways to get products to market which will no doubt be a fixture for some time to come.

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