Adam Cathcart

clock • 2 min read
Adam Cathcart

What has been your personal highlight of 2020?

The birth of our daughter Darcy on 4 March, just before lockdown

Which three celebrities would you invite to a Zoom party?

As a keen follower of North American sports, it would have to be Lebron James, Sidney Crosby and Tom Brady.

What has been your guiltiest lockdown pleasure?

Our local pub, The Purefoy Arms in Preston Candover provided us with some amazing lockdown takeaways and kept our fridge stocked with steak for the barbecue.

Which tech figurehead has inspired you most this year, and why?

Jeff Bezos. Amazon's huge market cap increase was positively influenced by the pandemic but its ability to deliver (no pun intended), especially for grocery services when others were struggling in the challenging times, is unparalleled.

What piece of technology, or app, have you not been able to do without during the pandemic?

It's hard to look past Teams… I was an avid user pre-pandemic; however, user adoption across our business and with partners has seen a seismic shift in how we communicate.

If you could be anyone else for a week, who would you be and what would you do?

I'm pretty happy being me. However, as an ex-GB International Ice Hockey player, the dream as a kid was to play in the NHL in North America and winning the Stanley Cup would be a pretty special week.

Do you miss face-to-face events?

Definitely. The channel is renowned for its collaboration and face-to-face events are always great for sharing ideas, discussing challenges and creating new partnerships.

How will COVID leave its mark on the way the channel operates long term?

The pandemic has changed many business leaders' views on remote working, opening their eyes to the technology that is available. Some have seen teams overachieve and their employees thrive while enjoying the benefit of an improved home-life balance. I don't believe we will fully go back to the old normal and that will be the same for our customers.

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