Alex Tatham

clock • 1 min read

What has been your personal highlight of 2020?

Westcoast's performance and resilience. Amazing growth when the rest of the channel has gone backwards. Tough times, tough decisions, but we have a great team - particularly our warehouse staff who have kept the channel going throughout.

Which three celebrities would you invite to a Zoom party?

Three of Fat Larry's Band!

What has been your guiltiest lockdown pleasure?

Copious amounts of rosé - and I don't feel remotely guilty!

Which tech figurehead has inspired you most this year, and why?

Clare Barclay, the new UK head of Microsoft. A channel advocate supreme.

What piece of technology, or app, have you not been able to do without during the pandemic?

FaceTime. It has kept my self-isolating Mum going.

If you could be anyone else for a week, who would you be and what would you do?

Donald Trump - ban Twitter!

Do you miss face-to-face events?

Absolutely. The few meetings I've had with customers and suppliers have been a joy.

How will COVID leave its mark on the way the channel operates long term?

Less direct business from vendors and increased consolidation.

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