Penny Williams

What has been your personal highlight of 2020?

Being responsible for running a public sector business that has adapted and responded to our customers' ever-changing needs, impacting positively in these very challenging times, has been incredibly humbling.

Which three celebrities would you invite to a Zoom party?

Stella McCartney, Caitlin Moran and Phoebe Waller-Bridge.

What has been your guiltiest lockdown pleasure?

I have two: chocolate and red wine.

Which tech figurehead has inspired you most this year, and why?

Jeff Bezos - I would have been lost without Amazon Prime. There is a link here!

What piece of technology, or app, have you not been able to do without during the pandemic?

Zoom, Teams, WhatsApp - my new world.

If you could be anyone else for a week, who would you be and what would you do?

I would be Jeff Bezos and would invest the profits made since the COVID pandemic to make an impact on climate change by buying the Amazon rainforest from Brazil. Amazon could save the Amazon.

Do you miss face-to-face events?

Yes, I miss the interaction and emotion from live meetings.

How will COVID leave its mark on the way the channel operates long term?

More adaptable, stronger, healthier in people and profits, creating long-term resilience and positive momentum.