50 Content+Cloud

Revenue: £84.5m (+18%)

Net profit: -21.2% Staff: 718

Focused on Microsoft's ‘three clouds', this London-based midmarket MSP saw revenues rise by close to a fifth to £84.5m in its year to 31 March 2021 thanks to "strong organic growth" and recent M&A (including Mirus and Sol-Tec). Content+Cloud ponied up £55.4m for its latest acquisition, Microsoft Teams specialist Sipcom, in February 2021 in a move that propelled its revenue runrate to £100m and handed it a US foothold. Although annual net losses reached £17.9m on the back of hefty interest charges, EBITDA hiked from £5.2m to £8.8m.

Covid impact

While the pandemic has "presented many challenges", it has also played into Content+Cloud's hands by "hastening" digital transformation among customers, the MSP said in its recently published accounts.