Alex Tatham

Chief client & marketing officer, NSC Global

What has been your business highlight of 2022?

Moving jobs! Having spent 14 glorious years at Britain's largest and best distributor, I joined NSC Global in September. It's a big personal move having seen Westcoast grow by some £700m in 2021 to retain its leading position.

If you were ruler of your own country, what law would you introduce first?

Ban TCP!

Which channel or tech leader (outside of your own company) has impressed you most in 2022?

Phil Bell at Westcoast - what a great sales leader.

If you had a warning label, what would it say?

"Be prepared for excess enthusiasm - ear protectors may be required."

What was your first job?

Selling men's underwear in Marks & Spencer Marble Arch (employee of the month, March 1981!)

What was the last book you read, and was it any good?

Your First 100 Days by Niamh O'Keefe - I just re-read it! Good for anyone taking on a new role.

What's the most important lesson you've learned from another business leader or mentor?

"There's no problem in business that's too big to fix" (Jane Green - EY Partner).

Who would play you in a movie of your life?

Alex Tatham - I have an Equity card!