Simon Aldous

Director, partners and channels, Google UK&I

What's the most surprising lesson 2024 has taught you so far?

The biggest takeaway from 2024 has been the transformative impact that AI has had on society, across all industries and sectors. I wouldn't say this is surprising, but more so inspiring to see the momentum around AI and the way that different businesses have embraced its capabilities.

The impact of AI is particularly clear when you look at small businesses and startups. The innovation and success of digital natives is no longer limited by small teams and resource constraints, thanks to the power of automation and generative AI. Startups have been a big focus for us at Google Cloud this year, and will continue to be at the top of our agenda. Since 2023, more than 60% of UK generative AI startups are Google Cloud customers and we recently opened a new hub in London to support startups on their AI journey.

If you could have dinner with any historical figure, who would it be and why?

I love learning about leaders at different points in history and how they have influenced or changed the course of time. Recently, I have been reading a lot about Tudor England so I think having dinner with Elizabeth I at the later part of her reign would be fascinating - getting to discuss the ‘golden age’ of English history.

Which tech or channel figurehead has impressed you the most this year, and why?

As a father of two daughters who have both chosen to study and follow careers in STEM, I think Reshma Saujani, founder and CEO of Girls Who Code is particularly inspiring and impressive. As the founder of an organisation that is dedicated to providing women and girls with more opportunities in tech, Suajani is a true leader of the digital age. She is changing the conversation and paving the way for the next generation.

What technology trend do you think is being overhyped, and why?

When it comes to technology, I believe that there is a time and place for every tool and application. In recent years, we have seen great momentum in the development of tech and the digital transformation of all industries. From gen AI, to LLMs and business intelligence, no tool is overhyped - as long as there is a use case and a customer that finds value in using it. I think it is more a case of understanding these use cases better and learning to use the right tools, to their full potential.

If you were stranded on a deserted island but could have one piece of tech with you, what would it be?

I would choose to take my Pixel 9 Pro Fold 9 phone with me, which would need to have all my favourite playlists, audiobooks and films downloaded.

What's your go-to productivity hack that keeps you on track during a busy day?

In the middle of a busy day at Google Cloud, I have learnt a few tips and tricks to keep me focused, grounded and proactive. The ‘Two-Minute Rule’ for example, is a great principle to stand by - that if a task takes less than two minutes, it should be done immediately. This helps me keep on top of daily tasks and stay organised. The other tool I use to save time is to shorten 30 minute meetings by five minutes and hour long meetings by ten minutes. This practice focuses the mind and gives the team time to decompress - to reset and refocus for the next activity.

If you had the time to learn one new skill, what would it be?

I have always wanted to learn how to play the piano. Music is a big passion of mine and I love trying out new instruments to challenge my mind and flex different muscles. Piano is one instrument I would love to be able to dedicate time to consistently; in order to keep learning and progressing.