16. Daisy Corporate Services

Revenue: £221.5m

Another VAR which may have submitted its final set of independent accounts after a year of blockbuster M&A, Daisy Corporate Services’ latest showing was somewhat underwhelming.

A long-standing presence in the UK IT and telecoms market, Daisy positions itself as a full-spectrum provider for mid-market and enterprise clients, with a portfolio spanning cloud, connectivity, security, and managed IT services.

Post-merger, the Daisy brand will be folded into Wavenet, following the appointment of Wavenet CEO Philip Grannum to lead the combined business.

But staying competitive in this crowded market isn’t a given. Over its most recent full year, Daisy saw increased competition — from both large telcos and smaller regional MSPs — as a key risk. It countered this by banking on strong customer service and a wide range of well-priced offerings, per its annual report.

The pace of technological change is another constant challenge, with new services, platforms and standards reshaping client expectations. Daisy mitigated this through tight vendor relationships and by keeping a close eye on market trends to avoid being caught on the back foot.

Security and data protection remain a focal point, with Daisy holding significant volumes of sensitive client data. Regular penetration testing, physical security enhancements and ongoing investments in software and backup infrastructure form its defence strategy, alongside rigorous incident response procedures.

Finally, the business is acutely aware of its environmental footprint — especially when it comes to its data centre operations. It has a Net Zero carbon strategy in place and is actively working with suppliers to align with its sustainability goals.