17. Sync IT

Revenue: £219.1m

Trading as Sync It, GBM Digital Technologies operates as an IT advisor across the corporate, education and public sectors.

The firm works across hardware, services and transformational tech to support customers' long-term IT strategies — a positioning that proved particularly important as businesses emerged from post-pandemic setups with ageing infrastructure in need of a refresh.

Since it has become part of the consolidated GBM Digital Group, the VAR’s reported numbers vary slightly from the prior year’s figure, but revenue has increased even on a pro forma basis. Sync’s stated mission is helping customers modernise through automation and smarter resourcing — a timely move given ongoing recruitment headaches and retention pressures in the UK tech market.

Despite 2023’s macroeconomic volatility, GBM delivered a "satisfactory" performance in line with expectations, according to directors, and enters 2025 with a bullish outlook. Management is particularly focused on opportunities in the public sector and corporate markets, where investment in networking and digital infrastructure is set to bounce back.

The firm’s acquisition of Kingsfield Computer Products and integration under the GBM.Digital umbrella has broadened its capabilities and bolstered its resilience during a period of uncertainty. With a stronghold in UK supply of devices, consumables and services — and deep alignment with customer needs — Sync It is positioning itself as a dependable channel force during unpredictable times.