93. Econocom UK

Revenue: £46.6m

Following the final rebrand of Trams | Econocom to Econocom UK, the business continues to carve out a specialist niche in the VAR landscape, combining deep technical expertise with a growing suite of managed services and financial solutions. The London-based reseller is particularly strong in end-user compute, enterprise device management, and media asset workflows—a focus that’s helped it thrive among clients with heavy video content needs.

The firm saw significant growth in its storage offerings for video content in 2023, while demand for its in-house cloud services for managing Apple devices across enterprise, corporate and education sectors also remained strong. Trams has maintained solid margins through ongoing diversification into emerging areas like AI, machine learning and cloud-based software, further cementing its reputation as a specialist provider.

Now firmly embedded within the Econocom Group, the business is benefitting from the parent company’s pan-European reach and financial services portfolio. More customers are tapping Trams for Technology Management Finance and OPEX-based procurement models, while new client introductions from Econocom are expected to drive turnover and profitability in the years ahead.

Trams' broad vendor portfolio includes Apple, Dell, Lenovo, HP, and Microsoft, and the company reports that supply chains have returned to pre-pandemic normality. Performance remains closely monitored via real-time KPIs in its NetSuite ERP system, with directors citing satisfactory turnover and profitability for 2023.

The leadership continues to manage risks including credit exposure, FX volatility and macroeconomic uncertainty. Credit limits are regularly reviewed and backed by third-party insurance, while currency risk is managed through forward contracts.