SPONSORED - HP: We're winning the workstation race with the Z Range

In an increasingly mobile world, users are bowled over by the capabilities of new tablets and laptop PCs on the market. And for some, these devices are the perfect solution to their computing needs. However, some business users simply need more power, and only a workstation can give it to them.

The latest range of HP Z Workstations are equipped to handle critical application, complex data and design; enabling users to innovate without limits, expanding as their workflow grows.

HP claims that its latest Z Workstation range - which includes both traditional desktops and laptops - is a cut above the rest thanks to its superior technology and partnerships.

Speaking to CRN - as part of this post sponsored by Westcoast and HP Inc - Richard Keegan, the distributor's HP value product manager, said that the Z range is setting new standards.

"The new Z range uses HP Z Turbo G2 [generation two] drives which have four times the speed of a standard Sata SSD," he said. "The desktops also support a Quad Pro, which allows you to put four drives into one PCIe slot."

He added that HP is using exciting technology from the automotive world on its Z Book range.

"They've collaborated with BMW on air flow and air cooling - the technology BMW puts in its engines to keep them cool," he said. "HP is using that technology and is putting it in their workstations. They run at cooler temperatures so the failure rate is much lower than competitors'."

Keegan added that power users rely on their computing devices far more than the casual notebook user, which means that the reliability of the machines is of the utmost importance.

"For these power users, time is money," he said. "They literally cannot have any downtime."

To meet the demands, HP has promised that its Workstations have been put through the paces, undergoing 115,000 hours of testing and the Z Books have passed military-standard assessments for drop, vibration, shock, dust and humidity endurance. These are serious product credentials that channel partners can leverage.

"Since the key selling point of the Z range is its overall reliability and complete customer satisfaction, it's worth mentioning that there are a whole host of software houses producing powerful software packages on HP Workstations," Keegan concluded. "This is a powerful message for any reseller to take to market: the very software that these power users rely on are, in fact, developed on HP Workstations."