SPONSORED: For the modern workforce, sustainability is a must-have

clock • 3 min read

Now, more than ever, employees have the power to choose when, where and how they want to work. This puts talent largely in the driver's seat in defining the modern work environment.

One of the biggest demands of this new era is clear: sustainability. HP released a new global study that proves sustainability is no longer nice-to-have, but rather an absolute must-have for the purposes of recruiting, hiring and retaining talent, and ultimately ensuring the longevity of organisations.

Go green or lose me

Of 20,000 participants — including the general population, office workers and office supply decision makers surveyed in 10 countries — 61 percent believe sustainability is mandatory for businesses. In the European countries surveyed, one in three said they would change jobs if their employers didn't implement sustainable business practices.

Fifty-three percent of respondents in Europe were adamant that sustainability should be part of every business strategy, and they said overlooking it would be as bad as ignoring diversity and inclusion. In fact, nearly one in three across Europe were so firm about this, they said they might express dissatisfaction in public forums if their employers were not fully committed to the environment. This was particularly true amongst Millennials.

Sustainable office supplies

The research also underscores how office supplies play a vital role in every business' commitment to sustainability, yet some supply decision makers do not realise that their purchasing choices are actually undercutting sustainability efforts, while increasing costs.

Few recognise that imitation ink and toner can use 40 percent more energy, consume about 55 percent more fossil fuels and cause users to print up to 29 percent more pages to get a clean print.

For instance, more than half of workers surveyed (53 percent) said they didn't realise non-genuine cartridges can't be recycled or reused, meaning that most of them end up in landfills. Yet, virtually all survey respondents said they want brands to proactively provide safe products and reduce environmental impact.

Good for the planet - Good for business

Of equal interest, about 58 percent of European consumers said they would pay more for products from companies that demonstrate their commitment to reducing their environmental impact. That is an important opening for brands and their partners to embrace sustainability, gaining new customers and winning favour with office workers as they do so.

Furthermore, figures released in HP's 2018 Sustainable Impact Report revealed HP's sustainability programmes drove more than £700 million of new revenue, a 35 percent increase year-over-year. HP also set a bold timeline to power its global operations with 100% renewable electricity by 2035 - a feat which has already been realised in the Unites States.

More than 80 percent of HP ink cartridges and 100 percent of HP LaserJet toner cartridges are now manufactured with ‘closed-loop' recycled plastic. Since 2000, more than 90 million kilograms of recycled content plastic have been used in 3.9 billion HP Original ink and toner cartridges. This includes diverting 325,000 kilograms of plastic from reaching the ocean - the equivalent of more than 25 million plastic bottles - and repurposing it into HP cartridges.

In a talent-driven economy that identifies sustainability as a must-have, companies simply cannot afford to look the other way. The bottom line is: every aspect of an organisations existence, from its product portfolio to its office and printing supplies, should play a role in its commitment to sustainability — as doing so will build trust with both customers, as well as current and future employees.

 

You may also like
HP CEO: First AI PCs will land in H2 2024, adoption will take 'some time'

Vendor

Enrique Lores indicates that HP won’t brand its upcoming Meteor Lake-powered computers as AI PCs. Instead, it plans to start marketing computers as AI PCs in the second half of 2024 using unidentified processors from Intel and other companies

clock 22 November 2023 • 4 min read
HP-owned Apogee to expand in Europe through MCA partnership

Reseller

The newly formed Apogee-MCA has already acquired AM Trust's print management solutions business

clock 14 March 2023 • 2 min read
HP revenues plunge as enterprise budgets tighten

Vendor

The PC and print vendor, which plans to axe 6,000 jobs over three years, blamed 'industry-wide headwinds'

clock 01 March 2023 • 3 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Printers

Agilico acquires Scottish peer to become 'UK's largest independent managed print business'

Agilico acquires Scottish peer to become 'UK's largest independent managed print business'

Private equity backed managed print player now has 40,000 machines in field

Doug Woodburn
clock 06 October 2022 • 2 min read

UK printer sales outperforming 2019 levels - Context

Channel analyst Context highlights 'house-bound students and workers' as growth drivers

Kelsey Rees
clock 08 April 2021 • 1 min read

Mark Ash bounces back from bike smash with Konica Minolta appointment

Former Samsung and Altodigital executive says industrial and commercial print will have key role to play in 'new normal' as he takes up new role

Doug Woodburn
clock 07 September 2020 • 2 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read