Partner content: 'This is transformational' - Samsung on new all-encompassing partner programme

Tom Wright
clock • 2 min read
Partner content: 'This is transformational' - Samsung on new all-encompassing partner programme

Samsung says new programme will drive growth for partners

Samsung has launched a new partner programme which brings together all of the vendor's portals, processes and incentive schemes under one banner for partners.

Samsung One launched today (5 November) and also sees the firm bring in a four-tiered partner model.

It is also kick-started with a new mobile app and, for the first time, training material designed specifically for B2B resellers.

Joe Walsh, director of B2B at Samsung, said: "The world in which we live and work has evolved and we need to move with it. It's not just about mobile anymore.

"The Samsung One partner programme will enable you to deliver consistency and accelerate growth as we are putting you and your customers first.

"I strongly believe it will change the way we partner with you and I sincerely look forward to seeing what we will achieve together."

Samsung said that the new programme will make it easier to interact with for partners and will help accelerate mutual growth.

The team behind Samsung One also highlighted the introduction of channel-focused training as a huge step forward.

Walsh said: "We are creating and publishing some B2B-specific training content.

"This is something that's been somewhat ad hoc in the past, if we're honest with ourselves and our partners, but we've got a dedicated team now producing content for all our products and services.

"We're making sure that the training our partners are receiving is valuable to them and something they can go out and use in the field."

The programme will be divided into four tiers based on the revenue that partners transaction with Samsung.

A Partner with sales below £1m will be Registered; between £1m-£2m is Authorised; between £2m-£7m is Advanced; and over £7m is Elite.

Each tier comes with additional benefits, with the Registered tier unlocking access to training content and sales toolkits while the Elite tier will give partners prioritising placing on Samsung's partner locator and access to leads generated by the vendor.

"It's going to be commercially beneficial for our partners to perform and engage with us through the programme," Walsh said.

He added that this is the first time that Samsung has pulled all of its resources together in a coherent way for partners.

"Whilst we've had some brilliant initiatives in the past we haven't brought them all together before, in the way that Samsung One is doing.

"The tiering system is really key to doing that. It's bringing together all of the great incentives and other parts of being a Samsung partner and has put them in one programme.

"We also think that the benefits you get for being in each tier are really appropriate to where you are as a partner, and that's based on the benefits they can get from us and the activities we expect back from a partner so we can make the programme a success for everyone."

To learn more about Samsung One click here.

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