Industry Voice: How to get More Business Value for Customers with VMware Cloud on AWS

A major concern for today's organisations is the need for greater workload flexibility. Many customers know that public clouds are a pathway to gaining the speed and agility needed to respond to changing business demands, but adopting public cloud environments that are different from on-premises investments brings its own set of challenges.

VMware Cloud on AWS is a jointly engineered, on-demand service that bridges the gap between private and public clouds. It allows your customers to overcome incompatibility and interoperability issues and run business-critical applications across vSphere-based cloud environments using familiar VMware tools and a single console.

This integration of the world's most popular public cloud with VMware vSphere, VMware vSAN, VMware NSX, and VMware vCenter management offers major benefits for customers.

Significant savings across the board

A recent report shows that running applications on VMware Cloud on AWS offers better IT and business value compared to other public cloud solutions, with:

• 57% lower cost of migration^*
• 83% less unplanned downtime^*
• 39% lower infrastructure cost^*
• 44% lower three-year cost of operations^*
• 59% less staff time required^*
• 351% 3-year ROI^*

Organisations are under constant pressure to cut their IT spend, yet still need to deliver the fast reliable service their customers expect. By extending their on-premises vSphere environment to the AWS Cloud, your customers can meet tough budgetary challenges by leveraging cross-cloud architecture with unique hybrid cloud advantages.

Elastic scaling on demand

Gartner recommends that as the current global economy slowly recovers, organisations should invest in a new go-to-market model to drive innovation and build momentum around hybrid IT and shift to cloud services like VMware Cloud on AWS, which offers a more flexible pay-as-you-grow, subscription-based model, giving customers the ability to scale capacity up or down, as and when they need it.

IT teams can tap into global, elastic cloud infrastructure to quickly adjust capacity to meet spikes in demand and rapidly flow workloads on and off the cloud - all with zero disruption or downtime, and without the unnecessary cost or complexities associated with traditional data centres. It also offers customers rapid time to value by giving them the ability to spin up an entire VMware SDDC in under two hours and scale host capacity in just a few minutes.

Reducing Business Risk

As well as reducing infrastructure supply chain and maintenance disruptions, VMware Cloud on AWS can also provide customers with proactive disaster avoidance when they use VMware Site Recovery. This reliable and cost-effective service has native automated orchestration, as well as failover and failback capabilities, enabling organisations to scale disaster recovery (DR) targets in a matter of minutes with a few simple clicks.

This is an ideal solution for customers who may be wanting to set up a new DR solution for the first time, or who want to reduce costs by moving their DR operations to the cloud, or for those who are looking to modernise their solutions and protect existing workloads.

Whatever the reason, your customers will benefit from a service that optimises and simplifies the entire disaster recovery and data management process and ensures that data and applications remain highly available, whatever the circumstances.

Building for the future

Resellers will probably find that the majority of customers will be unable to completely move away from their on-premises environments and start from scratch. It's much more likely that they will want to take a more measured approach and build on their existing infrastructure. By introducing customers to VMware Cloud on AWS, resellers can help businesses move towards a more integrated approach that promotes innovation and digital transformation, allowing them to quickly pivot to meet whatever the future holds.

To learn more about how customers can overcome data centre challenges with VMware Cloud on AWS, click here.

 

*Source: From the IDC Business Value Snapshot, sponsored by VMware, Business Value of Running Applications on VMware Cloud on AWS in VMware Hybrid Cloud Environment, 2020