Partner Content: Tech Data and Red Hat provide the hub for channel innovation (part 2)

clock • 2 min read

We provide the common ground for partners, resellers and other vendors to engage with each other, collaborate and take advantage of complementary skill sets. We provide them with access to skills, knowledge and support in an informed and safe environment where they can experiment with new solutions. As a business we are focused on lowering the barrier to entry for our partners so that they can capitalise on next generation technologies.

We appreciate that in this brave new hybrid cloud world, not all our partners have the necessary skills to address customer challenges. Which is why we have dedicated time and resources to refining our Red Hat partner ecosystem.

A Shared Culture  

Our relationship with Red Hat is based on shared values. We share Red Hat's passion for open culture and open technology. One of the key aspects of the relationship is knowing that the opportunities and applications for Red Hat's technology are almost limitless. Fortunately, we've been able to communicate this to our partners to help them understand what they can achieve when they work together.

There have been some real success stories along the way with partners collaborating to win new business. They know they can't win these customers on their own, but through Tech Data they have been able to find partners with complementary skills.

Red Hat has been very open to new ideas and suggestions about how we can educate and support our partner community. We're constantly adding value in the form of new content, demos, seminars and even guest speakers. Like everyone else over the past year, we've adapted to remote working, which has allowed us to host even more community forums and events, albeit virtually.

Seizing the Hybrid Cloud Opportunity

Tech Data supports the requirements of established and born in the cloud resellers. They turn to us as a solutions aggregator and a key resource for training, marketing and sales, and technical support.

Through our collaboration with Red Hat, we're able to offer them in-depth knowledge of how to take full advantage of Red Hat OpenShift, the industry's leading enterprise Kubernetes platform, and seize the hybrid cloud and Kubernetes opportunity. We provide them with business planning support and help them to build an incremental pipeline.

Hybrid cloud, Kubernetes and containers have irrevocably changed how customers buy technology. Red Hat has continued to evolve its open hybrid cloud portfolio to meet new customer demands and has created new channel opportunities for partners to grow their cloud business. 

On a broader level, containers are a key driver for the channel and there is a lot more energy and enthusiasm for Red Hat software and solutions as a result. The resellers see this as a great opportunity to leverage partner ecosystems to learn more about the technology and develop new skills.

For questions or comments please contact [email protected].  To follow the Tech Data blog series and more bookmark the Red Hat Partner Connect blog.

You may also like
A channel re-focus: All the partner programme updates of January 2024

Vendor

The new year has come with several updates to vendor partner programmes, here’s a rundown of the main news

clock 01 February 2024 • 6 min read
Red Hat updates partner programme for 'simplicity and flexibility'

Vendor

Red Hat is launching a revamped partner programme to enable streamlined collaboration and easier access to key tech

clock 17 January 2024 • 2 min read
Red Hat cutbacks impact project managers and customer success team

Vendor

CRN US reviewed dozens of LinkedIn posts from recently laid off Red Hat employees. Here’s what they have to say about being part of the nearly 800 Red Hatters being let go.

clock 26 April 2023 • 5 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Vendor

Announcing CRN's 2024 regional Channel Chiefs!

Announcing CRN's 2024 regional Channel Chiefs!

clock 21 February 2024 • 1 min read
Dion Smith, Zoom

Dion Smith, Zoom

CRN
clock 21 February 2024 • 4 min read
Lars Schmermbeck, Zebra Technologies

Lars Schmermbeck, Zebra Technologies

CRN
clock 21 February 2024 • 8 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read