Putting the power of partnerships at your fingertips, VMware Empower Online 2021 Europe, 10-12 May

Josh Budd
clock • 3 min read
Putting the power of partnerships at your fingertips, VMware Empower Online 2021 Europe, 10-12 May

In conversation with Anna-Maria Löweberg, Senior Director, Partner Northern Europe, VMware and Rachel Paterson, Business Unit Manager, Tech Data

Why I'm Excited About VMware Empower 2021

Can you believe it's been a whole year since the first Empower took place online? If someone told me then we'd be doing it again in 2021, I wouldn't have believed you. But here we are with the days getting lighter and a sense of hope and anticipation for what's to come. Here's what I'm looking forward to about this year's event:

Built for online

Online and in-person events are not the same but they do have one very important success factor in common: audience experience. That's why we've invested heavily in making sure our Empower content is built with online delivery and interaction at the core. Expect short, sharp sessions and lots of opportunities to engage directly with speakers and subject matter experts from across the VMware organisation.

Anna-Maria Löweberg, Senior Director, Partner Northern Europe

Super inclusive

We know that travelling to in-person events can be a barrier - whether it's cost, time out of the business or accessibility, these factors can constrain audience reach to a small tier of the overall partner community. In the past year we've seen partner participation sky-rocket which means that we're hearing messages from voices we haven't heard before - something that can only make us better and stronger in communicating with and helping our entire partner community whether that's directly or via our Value Added Distributors like Tech Data.

Leading change

For those of you that watched the Leading Change launch¹ (and if you haven't, I highly recommend you do), you'll know we're ambitious to help more organisations thrive via our technology - shrinking development time and making digital transformation simpler than ever. You can expect to hear how this translates to partner opportunity and what this could mean for the future of how your business serves end user customers.

Premier panel sessions

With Sandy Hogan approaching her first year in role, I cannot wait to hear what she has to say about the new initiatives that she is championing. And with a panel session that features Sandy in conversation with Sanjay Poonen, Susan Nash and Jean-Pierre Brulard, you'll have the opportunity to hear first-hand how we're planning to invest in our partners for the future.

Rachel Paterson, Business Unit Manager, Tech Data

Celebrating partnerships

What has been wonderful to see over the past 12 months is a growth in partner-to-partner activity, and we're going to be talk about how we can support more of that. At the same time our Partner Awards will recognise some of the super-cool solutions that have come from our partner community. Hearing the number of ‘tech for good' stories makes me even prouder of what our partners have achieved under the most challenging of circumstances - I can't wait to celebrate with you!

Empower Online Europe 2021 will be taking place 10-12 May on a device near you. Want to join me and the team in making the most of what Empower has to offer partners? Sign up now at https://www.vmware.com/content/microsites/empower-europe/home.html for the very best technical, sales and marketing content all tailored to provide an excellent online experience.

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