GoTo Channel Chief: 'Every challenge will be met with an opportunity in the coming year'

clock • 1 min read
GoTo Channel Chief: 'Every challenge will be met with an opportunity in the coming year'

CRN caught up with GoTo's vice president of global partner sales, Michael Day to look at the year ahead and the opportunities that face the Unified Communications vendor and its partners

In this short video Q&A, Day explains why GoTo sponsored the Channel Awards this year, and also how the vendor's partner programme has seen ‘outrageous' growth in 2022.  

Day also elaborates on how the vendor is investing in its partners, with a new tailored Partner Concierge Programme, to help each one capitalise on the opportunities and win in their chosen market.  And he said the vendor is bringing even more products to market to help its partners succeed.  

He also said the opportunities are definitely out there for partners.  

"We are going to see certain areas where partners can take advantage like never before, when they truly transform to be that trusted advisor," Day said.  "Because there is so much technology out there businesses can't keep up with that, but the partner community can.  

"The Partner Community is going to thrive in the coming year," he added. "It not going to get easier, I think partners are going to have a harder time finding the easier leads of the past, so now the differentiation of product and service has to be at the forefront of every partner." 

Join the GoTo Partner Network today. Register at https://www.gotopartnership.com/

This article is a sponsored post in collaboration with GoTo.

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Management

Q&A with MSP Innovation Award winner GFI Software

Q&A with MSP Innovation Award winner GFI Software

GFI Software's Derek Nower, SVP, global channel sales on the company's appeal to MSPs

GFI Software
clock 05 September 2023 • 4 min read
XChange Best of Breed 2023: the best shots of day 2

XChange Best of Breed 2023: the best shots of day 2

Here's all the best pics from the second day of CRN's recent XChange event

Andrea Gaini
clock 19 June 2023 • 1 min read
Partner Content: Avoid AI washing to enhance email security for your MSP and clients

Partner Content: Avoid AI washing to enhance email security for your MSP and clients

Vade
clock 22 November 2022 • 3 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read