Industry Voice: Q&A with Samsung

Samsung's perspective on the CRN Channel Awards, achievements, challenges, and future opportunities

Why do you think awards like the Channel Awards matter?

The Channel Awards mean a lot to Samsung because they bring our channel partners together and provide creditability across our network

Why are you sponsoring the Channel Awards this year?

Samsung have been a key sponsor of the CRN Channel Awards for over three years running. We find it a unique and exceptional opportunity to network with our partners and celebrate our successes together.

What would you say is your company's proudest achievement over the past year?

Samsung have recently created a Nine Minute Mentor series where we listen and offer advice to small business owners - helping them to understand their challenges and technology needs. We listen to what our customers want and we make it happen #dowhatyoucant. Tune in to hear Freddie's story of how RadSwan was born out of community co-creation, the emotional impact of product reviews, the role of social media and fear of cancel culture. Check it out here.

What have been the biggest challenges of 2023 so far and how have you overcome them? How have your people helped with that?

We as a business, (and a consumer) have had to lean into several challenges this year. To mention a few… Brexit, the conflicts in Ukraine & Israel, UK Government changes, inflation and interest rates reaching the highest they have been in 15 years - Samsung offers their customers flexible finance options, to help spread costs via a hire purchase/leasing model. We support all local communities and small businesses, where their technology demands are high, but budgets are thin.

We have a solution to wrap around a purchase that works in their best interest. Our people at Samsung are also hugely passionate about giving back to the community. We recently supported St Peters Hospital in Chertsey, near to our office grounds, with a volunteering project. Samsung employees spent their afternoons clearing up garden areas and picking up litter to support the community. We have several initiatives across the business, which we are particularly proud of. For more information please reach out to Vicki Russell who can share more.

How do you think the channel has changed over the past year and what changes do you think it still needs to make?

It's been an interesting year seeing some of our key partners merge with one another to broaden their solution offerings and build joint propositions together. We support each and every one of you and look forward to what is to come in 2024 for our partners.

This Article is sponsored by Samsung.