Industry Voice: Driving the future of the datacentre

As our day-to-day lives continue to transform digitally, how and where we store our data is becoming increasingly critical to day-to-day business operations.

But what does this mean for Fujitsu? Well, we're no longer in the computer space - we're now solely focused on the data centre.

Across Europe, all of our investments, people and focus is now on driving innovation in the data centre. Plus, we're dialling up our competitiveness, with digital advantages and changes to our pricing structure. In this article, I'll show you how.

What are we doing?

Data-driven transformation:

We've taken an overarching approach to help organisations with their digital transformation. We start by looking at the data they have available, and understanding how they're currently using it and what they could be doing to get better value from it.

For example, we might help a customer to realise greater value from the data they hold in their CRM system. We could do this by exploring how they can gain a better understanding of their customer purchases data to fuel more intelligent marketing?

But it's never one-size-fits all. Being able to truly access the value of data starts by considering each organisation holistically, with our data-driven transformation assessment process.

Hybrid cloud

For us, hybrid cloud is about ensuring the right cloud for the right workload.

It's not about being cloud-first anymore. Instead, it's about ensuring the right options are in place for each individual business case. Some workloads are better suited to public cloud, while others - whether that's because of size, performance requirements, data security or sovereignty - are better placed in a private cloud environment.

So, it's crucial to first work to understand a customer's applications, data and compute requirements - and use that information to guide whether they should take a public, private or more hybrid approach to cloud data management.

Resilient data platforms

According to the UK government, across all businesses in the country, approximately 2.39 million instances of cybercrime have been experienced this past year.

It's clear that cyberattack protection has never been more important. So, our storage and data protection portfolio, in combination with our alliance partners, is strategically designed to help organisations improve their resilience.

That way, our customers can be sure their data - from how it's accessed to where it's housed - is protected against increasingly sophisticated attack attempts.

Artificial Intelligence

As AI becomes increasingly available, the global race to deploy solutions is well underway.

So, for us at Fujitsu, it's about helping our customers realise how AI can help their business today with our AI test drive. Through this, we run a proof of concept to show customers how AI could address their requirements - as well as truly grapple with how it would work for their organisation and current systems.

We have a 5-step process which offers customers a phased approach by creating mini-projects across each stage. This helps to stop AI deployment becoming a mammoth task - but rather, a bite-sized experience where teams can prove the value of investment across each stage.

How are we doing it?

By helping customers to holistically assess their requirements, we're making sure that every solution is tailor-made - not shoe-horned to fit.

And we make this possible with two cross-themes applied across our four key areas, from AI to hybrid cloud. These include:

Consumption-based IT

Our pay-per-use model provides the flexibility of subscription, delivered across equipment and any location. Whether that's a co-location facility or on premises, Fujitsu uSCALE is our as-a-service offering for IT infrastructure which provides the best of both worlds.

In short, it's a different way to consume. With much of the flexibility of public cloud, with the security and control of private dedicated systems, with a better ability to control costs.


Sustainable practice sits at the heart of Fujitsu, so when it comes to our work in the data centre, our ethos is no different.

For example, we've taken steps to develop servers that can work at higher operating temperatures. That means they require less cooling, so less energy consumption in the form of water and electricity - which, in turn, provides cost savings to our customers.

What's next?

We're focused on digital transformation. But it's not about forcing Fujitsu hardware into our customers' ecosystems. It's about understanding and addressing their requirements to come up with the best solutions.

With upcoming investments around our product and technology portfolio to support the data centre space, we're primed and ready to help customers get the most from their data in 2024 and beyond.

We're serious about our data centre portfolio. And to show our commitment, we've introduced a new campaign which will give you a 15% backend rebate on data centre product sales, which is running until the end of January.

Find out more about our rebate off and how we score on data centre business together here.

This article is sponsored by Fujitsu


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