Opportunity knocks: AI PCs and the doors they may open for computing

Opportunity knocks: AI PCs and the doors they may open for computing

Imagine a PC capable of handling AI and machine learning tasks effortlessly, on the device, without needing an internet connection or cloud storage. This is the promise of AI PCs, the latest leap in tech developments.

The AI PC industry is still relatively new, with substantial growth expected in the coming years . But will the promised benefits be enough for organisations to invest?

What are the benefits of AI PCs?

Windows AI PCs can boost productivity by automating tasks and executing tasks seamlessly at the user's command. They are specifically designed to execute AI workloads locally thanks to the right hardware and software.

These PCs are equipped with advanced features like smart searching, language enhancements, and an advanced app ecosystem for all your productivity, creative, and collaborative apps.

With live translation capabilities, "Live Captions" can turn audio of 40 different languages into English subtitles instantly, even offline. "Paint Cocreator" can also merge text prompts and image design to produce realistic or stylistic content, adhering to user-defined parameters.

Improved performance with lower power consumption leads to longer battery life which is another major benefit. The ability to offload tasks from GPU and CPU to NPU (Neural Processing Unit) also boosts efficiency and makes the experience feel quick and responsive.

AI PCs have shown great improvements in advanced graphics rendering, predictive typing, and personalised user experiences. They provide swift processing, smarter functionalities, and more efficient workflows.

Are there drawbacks?

As with any emerging technology, AI PCs may be susceptible to growing pains. IT teams should expect software updates that introduce new features — and resolve glitches. Some users may also need extra support to learn how to take advantage of these capabilities.

Key players and projections

TD SYNNEX, in collaboration with Qualcomm Technologies, Inc. and Microsoft, is leading the charge with Copilot+ PCs, promising energy efficiency of up to 22 hours of local video playback or 15 hours of web browsing on a single charge: up to 20% more battery life than the MacBook Air 15.

Current projections indicate a steady rise in demand for AI PCs across Europe, with a compound annual growth rate of between 15 per cent and 20 per cent over the next five years driven by sectors like finance, healthcare, and creative industries.

Industry Influences and Sustainability

The AI PC industry will naturally be influenced by legislation around AI and data protection, economic factors, and sustainability concerns. According to a report by Creative Strategies, generative AI executed on a laptop with a Snapdragon® X Elite is 27.79x more efficient on a per Wh basis than data center generations.

AI PCs have the potential to disrupt the computing industry, offering new levels of productivity and efficiency while addressing modern challenges. As the technology evolves, and AI usage becomes even more commonplace, they have the potential to redefine the role of PCs in both personal and professional settings.

Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Battery life varies significantly based on device, setting, usage, and other factors.