Partner content: Arrow Electronics Wins Microsoft’s Top Distributor Award for AI Driven Cloud Innovation

Technology solutions provider Arrow Electronics has been named the Microsoft Distributor Partner of the Year, recognised for its innovation and implementation of customer solutions based on Microsoft technology.

Recognised for innovation

This was part of Microsoft’s 2025 Partner of the Year Awards, held last month, which celebrate channel partners that have delivered exceptional Microsoft Cloud solutions, services, devices, and AI innovation over the past year, as well as demonstrating a commitment to driving customer growth.

Arrow stood out for its ArrowSphere Cloud AI offerings, including ArrowSphere Cloud Assistant. The AI companion equips customers with informed, tailored recommendations for their cloud business.

Arrow Global President Eric Nowak said: “This recognition is a reflection of the incredible work our people do every day. Arrow has embraced the future and is delivering innovative offerings like ArrowSphere AI that empower our customers and redefine innovation. I’m deeply proud of our team’s ability to create transformative solutions that meet the evolving needs of our customers and accelerate growth across Microsoft and the broader technology landscape.”

Arrow has also received the AWS Rising Star Distributor Partner of the Year EMEA award, recognising Arrow’s commitment to enabling customers to drive innovation and build solutions, and the company’s potential for future growth.

The Arrow advantage

Arrow was one of the Microsoft partners selected from more than 4,600 nominations across more than 100 countries. But what makes Arrow stand out from the crowd?

Arrow offers channel partners comprehensive support and technical expertise to supercharge their Microsoft Cloud and AI business. Through the Arrow Microsoft Hub, channel partners can access resources, tools, and insights that help them build, scale, and differentiate, strengthened by Arrow’s bespoke, high touch and collaborative approach.

Arrow’s scale and global relationship with Microsoft enables channel partners to benefit from streamlined processes, faster time to market, and the ability to grow revenue. And Arrow’s investment in its cloud delivery and management platform ArrowSphere Cloud also keeps to solution provider ahead of the curve. The platform simplifies cloud commerce bringing vendor solutions into one place, enabling channel partners to create seamless customer experiences, manage subscriptions, and unlock cross sell opportunities more easily.

Overall, Arrow empowers channel partners to transform their Microsoft business, reduce complexity, and accelerate growth through cutting-edge technology, expertise, and a strong relationship with Microsoft.

“Global Distribution Partner of the Year is a global accolade with a local heartbeat,” said Oliver Harvey-Jones, Director of Cloud UK & I at Arrow. “In the UK, we’re enabling our channel partners to be customer-zero with AI in ArrowSphere Cloud. We have a global presence; delivered locally. We’re seeing fantastic adoption across the region with positive feedback from channel partners every day on how it is enabling them to do more with ArrowSphere Cloud.”

Find out why Arrow is the cloud and AI aggregator of choice here.