Partner Content: Destination AI™: Why winning expertise and solutions are needed to stay ahead of the AI curve

The TD SYNNEX Destination AI™ programme is designed to empower partners to grow their AI practice and help their customers succeed

With the AI market projected to reach $632B by 2028, according to IDC, channel partners must confidently position themselves as trusted advisors by demonstrating confidence and knowledge in this exciting and fast-moving area.

This is not just about providing the technology itself but having the expertise and resources on-hand to help customers realise the true value and thrive on their AI journeys.

You need to stay up to speed with the latest trends, technologies and implementation strategies to keep your customers ahead of their competition. This requires resources that cut through the AI hype and influx of vendor offerings to deliver real value and gain a competitive edge.

Strong partnerships are what help make this happen. The TD SYNNEX Destination AI™ programme is designed to empower partners to grow their AI practice and help their customers succeed. The end-to-end programme offers a comprehensive framework to help participants gain a competitive edge, providing both the insights and tools needed to integrate AI into go-to-market strategies.

Destination AI™ covers a range of AI-related technologies including AI-powered applications, AI accelerators designed to boost the performance of AI applications, AI-powered endpoint devices, and the other infrastructure needed to handle AI workloads.

The programme also provides access to a network of more than 60 AI vendors, so regardless of the industries you serve, the AI use cases you want to deploy, and your current level of AI expertise, you can access the right resources for your business.

According to a recent survey by CRN, those in the channel value unbiased, high-quality resources from trusted sources when making a solution decision and find case studies of technology initiatives particularly useful.

Through the Destination AI™ programme, TD SYNNEX provides access to cutting-edge resources, AI courses, vendor training and immersive workshops designed to enhance operations, strengthen market position and create new opportunities for growth.

These resources go beyond initial enablement and target customers at different stages of the funnel: awareness, enablement, during the sale and after the sale. At the awareness stage, TD SYNNEX provides resources designed to educate partners on the latest AI advancements through industry reports, vendor value propositions and AI case studies. The enablement phase of the programme equips you with the skills to integrate AI into your operations.

During the sales phase, Destination AI™ provides assistance to help you guide your customers through the purchasing process as well as the right solutions to meet their business needs. And after the sale, you and your customers can access ongoing services, support and lifecycle management.

But AI ambitions need to translate into measurable, monetisable results. TD SYNNEX provides the resources and guidance to ensure you are maximising investment, and that AI continues to drive profit for your business and value for your customers.

Want to find out more? Discover the Destination AI™ program here.

This article is sponsored by TD SYNNEX.