Partner Content: How the right cloud marketplace can simplify and streamline resellers’ and MSPs’ cloud business

Cloud marketplaces have become an important part of the modern IT procurement process, allowing organisations to evaluate and purchase cloud services from a centralised marketplace, simplifying and streamlining buying decisions and enabling greater digital transformation.

The best cloud marketplaces function as “one stop shops” for cloud-based services. Rather than having to search for software on individual vendor websites or through traditional distribution channels, they make procurement easier, faster, and more flexible.

Canalys predicts that global sales of third-party vendor software and services through cloud marketplaces will hit US$45 billion this year, up 84% CAGR over five years. Furthermore, according to Gartner, enterprise customers now buy over half of their services from cloud marketplaces.

However, not all cloud marketplaces are built the same. Factors such as ease-of-use, billing capabilities, the number of vendors on offer, and integrations with other systems can vary, and have a significant impact on user experience. For example, some marketplaces specialise in a particular vertical, may offer subscription or pay-as-you-go models, or different co-selling opportunities.

End user organisations look to their channel partners to act as an intermediary between themselves and marketplaces, ensuring they are getting value for money and the right solutions for their business needs. Therefore value added resellers and MSPs need cloud marketplaces that help them meet customers' evolving needs and drive growth.

Simplicity is key

TD SYNNEX’s StreamOne® cloud management platform is more than just a marketplace, and speaks to resellers and MSPs’ need for both simplicity and innovation. It provides SaaS, laaS and PaaS cloud services from top cloud providers including Microsoft, AWS and Google and more in a single cloud marketplace.

StreamOne® was built with simplicity and operational efficiency in mind. Rather than navigating disparate systems, StreamOne® integrates and standardises vendor systems into a single, consistent view, meaning partners can manage customer subscriptions and cloud resources more efficiently.

“I think StreamOne® ticks every box I can think of as far as being easy to use” said André Dowding, Managing Partner, Net Intellect. “I always used to need to be quite heavily

involved in ordering, and it’s been easy to train a few of our support staff. I don’t really have to touch it at all now, so it’s provided a lot of efficiency that we haven’t had before.”

Innovative features

As the most advanced cloud management platform on the market, StreamOne® also offers a number of innovative features. At the end of 2024, TD SYNNEX unveiled a number of new capabilities designed to promote partner growth.

For example, StreamOne® commerce API makes it possible to add TD SYNNEX products to partner-built marketplaces, real-time IaaS consumption visibility allows for continuous billing, white-label storefronts enable partners to deploy a pre-built marketplace to extend capabilities to customers, and n-tier architecture makes it possible to incorporate additional customers tiers.

It also provides consolidated, automated and customisable multi-vendor invoices, supporting flexible billing models including transactional, consumption and subscription.

As well as this, channel partners can access insights, management tools, and professional services.

Overall, StreamOne® reduces day-to-day operational burden without compromising on innovative features, meaning MSPs and resellers can focus on business growth, driving recurring revenue and offering superior service to their customers.

Jason Boxall, SVP Advanced Solutions Europe said:

“StreamOne® is the most advanced cloud management platform on the market, designed to streamline multi-cloud management, enhance operational efficiency with advanced API and PSA connectivity, and provide unmatched European coverage and reach, enabling MSPs, CSPs and partners to focus on business growth.”

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This article is sponsored by TD SYNNEX.