Partner Content: RUCKUS Networks rolls out revamped partner programme
Global connectivity provider RUCKUS Networks has announced an expansion and enrichment of its partner programme.
Launching on 1 October, the revamped RUCKUS® Big Dogs™ Partner Program promises additional rewards for their channel partners, with the intention of better empowering partners to accelerate growth at scale by increasing their capacity, capability and the value they provide to their own customers.
Channel partners have high expectations when it comes to partner programmes. Beyond significant financial incentives, these partners also depend on solutions providers to offer the latest information on the newest products and use cases and other sales assistance resources. RUCKUS Networks has indicated that the revamped Big Dogs Partner Program will meet these demanding expectations by offering its partners opportunities to increase their potential rewards through the availability of their growing and maturing product portfolio.
“We aren’t just tinkering around the edges,” said Thomas Schwab, VP Worldwide Channels at RUCKUS, “This change represents a major update to how we work with our partners. The biggest changes partners will see after October 1 will fall under four categories.”
Schwab summarised the imminent improvements this way:
- Partners will be better able to showcase their value to customers via RUCKUS published Partner Services Capabilities.
- RUCKUS will simplify pricing by tiers and make it easier for partners to increase their tier ranking through a revamped certification processes, backed by a fast-track certification module.
- We will offer new specialisation badges will help partners build their businesses by highlighting the verticals in which they have particular expertise.
- The revamped Big Dogs reward programme, as well as increased rebates, will bring more financial incentives to the forefront, which is key to keeping partners’ sales teams more engaged and proactive.
RUCKUS also remains committed to supporting their channel partners on their selling journeys through customer service and hands-on assistance. Partners will be able to access a range of resources through the RUCKUS Partner Portal, including training related to AI and ML technology. These resources are designed to inform and support their partners in their sales cycles, as well as helping them differentiate their partners’ own brands and increase their go-to-market value.
RUCKUS will help partners develop business alignment plans to ensure they fully understand partners’ business goals and better incorporate RUCKUS products into their service offerings, as Schwab Explained.
“We’re increasing the value our partners can demonstrate to their customers, by helping them mature their offering set so they can win more often—and that’s just the beginning,” he said. “We’re also empowering our partners to accelerate their growth at scale by increasing our own production capacity and capabilities. Partners will also get access to increased rewards as they get more engaged with the program and its value-add activities.”
To learn more about the Big Dogs Partner Program and its improvements, click here.
This article is sponsored by Ruckus.