WATCH: NinjaOne’s Ken Rosko on Partner Growth, Simplicity and Celebrating Channel Excellence

In this video Q&A, NinjaOne’s EMEA channel leader Ken Rosko joins CRN to discuss the company’s partner strategy, the value of keeping things simple for MSPs, and what the Channel Awards mean to the wider ecosystem.

As NinjaOne continues to expand its European footprint, the RMM and endpoint-management specialist has doubled down on building a channel model that scales with partners.

In this short video, CRN speaks with Ken Rosko, EMEA channel leader at NinjaOne, about the vendor’s partner programme and its growing investment in the managed services community. Rosko explains how NinjaOne aims to remove friction for partners by offering predictable margins, streamlined onboarding, and a single-pane-of-glass platform built for operational efficiency.

He also shares insights into how partners are using automation and endpoint visibility to drive new service offerings and recurring revenue, and how NinjaOne is adapting its enablement and incentives around that shift.

With the CRN Channel Awards fast approaching, Rosko reflects on the importance of recognising innovation, collaboration and customer success across the IT channel and how events like these help spotlight the people and teams behind that progress.

Watch the full interview above to hear Rosko’s perspective on partner growth, simplicity in channel execution, and the evolving role of MSPs in today’s IT landscape.