marketing

5 localisation errors to avoid making in your German marketing

Marketing

5 localisation errors to avoid making in your German marketing

From tone to market awareness, the devil is in the details

clock 07 September 2023 • 5 min read
Partner marketing: Why a 'one size fits all' approach doesn't work

Marketing

Partner marketing: Why a 'one size fits all' approach doesn't work

The Channel Company Vendor Services team shares how it can help you better target your ideal partner base

clock 03 May 2023 • 5 min read
How can channel leaders push back against talent shortages and workforce cuts? It's virtually possible

Marketing

How can channel leaders push back against talent shortages and workforce cuts? It's virtually possible

The answer may lie in virtual PMMs and partner-marketing-as-a-service models

clock 17 March 2023 • 4 min read

Vendor

Cisco boasts of a vendor first with channel marketing revamp

Cisco launches refreshed Marketing Velocity programme for partners

clock 30 July 2019 • 3 min read

Technology and Trends

How will GDPR force resellers to rethink marketing? Five experts have their say

CRN asked leading marketers to weigh in on how resellers can navigate their business through the new GDPR landscape

clock 20 July 2018 • 12 min read

Reseller

MSP North panellists predict return to old-school marketing tactics

Direct mail campaigns could be making a comeback, according to panellists at CRN's inaugural MSP North event yesterday

clock 28 June 2018 • 4 min read

Technology and Trends

Are you top of your own brand search?

Digital marketing agency runs rule over UK's top 100 resellers and finds some aren't even top of their own brand searches and that majority are not yet using HTTPS

clock 01 May 2018 • 4 min read

Vendor

HPE unveils nine more partner competencies

New digital marketing programme among new perks unveiled at HPE Discover 2017

clock 06 June 2017 • 2 min read

Technology and Trends

Update your MSP marketing mindset to the 21st century

Paul Green offers three top tips on how to be a marketing master in the digital era

clock 26 April 2017 • 5 min read