Kavanaugh tells CRN about Broadcom's VMware approach, AI partnerships, and guiding customers through technological shifts in enterprise IT
Hock Tan claims simplified go-to-market strategy benefits customers, while some partners report negative impacts on business
Partners share trust in Nutanix for flexibility, profitable alternatives as Broadcom acquisition shakes up VMware business during .Next conference in Barcelona
“VMware Cloud on AWS is no longer directly sold by AWS or its channel partners. It’s that simple,” says Broadcom CEO Hock Tan
“The statement that came back to me from Broadcom was, ‘We appreciate that with these changes VMware is not for everybody,’” says Tom Smyth, head of technical solutions as Misco. “Everyone else can use it. Broadcom is not going to gear its decisions towards them anymore. … I can appreciate that. I can respect their decisions. It’s not something I would do personally.”
Customers will also lose the ability to set user permission, manage enterprise agreements, or purchase support between 30 April and 6 May
Distributor is extending value-added enablement offerings with a focus on growth in the SMB segment
The duo are offering a way out for European VMware partners and customers
CISPE demands a pause on contract terminations and calls Broadcom’s actions unwarranted and threatening to EU firms
Tan says Broadcom expects double-digit revenue gains from its VMware Cloud Foundation as it is focused on providing resources, support and upselling for VMware’s ‘largest 2,000 strategic customers'