The time has come again to launch the CRN Sales and Marketing Awards 2020 (SMAs), and celebrate success and greatness in our industry.
Forget Brexit and the Harry and Meghan saga, and instead submit an entry and be in with the chance of winning a coveted trophy in CRN's popular summer awards.
This year, as with most years, the categories have again been tweaked to reflect feedback and comments made after the 2019 awards, with the aim of making them as inclusive as possible. The awards will take place on Thursday 9 July in central London (venue to be confirmed), and the deadline for entry is Friday 27 March.
We also have some new categories: Best Customer Event for both resellers and distributors - events are increasingly becoming the best way to reach new and existing customers, but they have to appeal and be well executed to get people actually attending - you can now enter your successful customer events in the SMAs.
Also we have a ‘Best Sales/Marketing Recruitment Agency' category to reflect the growing skills gap and need to attract top talent into the industry. These companies can now share their success stories and be rightly rewarded with a trophy. A much-needed category to reflect the growing importance of people.
As with all awards, companies must enter to be in with a chance. Resellers above all others, need to be seen to be making that effort to stand out from the crowd - after all, the market is so competitive that customers are looking for that extra sign that the provider they choose is worth spending their hard-earned cash on. The two ‘Best Company to Work For' categories have had their revenue limits revised upwards to encourage more firms to enter and showcase why they are such a great place to work. So we now have a category for firms with turnover of £100m and below, and then £101m plus - to make sure everyone gets a fair bite at the cherry.
As ever, the awards are free to enter, but please do read the criteria thoroughly before entering - each one has been designed to help you craft an entry that appeals to the judges, covers all the key issues and will score points if adhered to.
With any format of entry though, please bear in mind the 1,000-word count, and if you are submitting a video - we ask that it is no longer than FIVE MINUTES. Another pet hate of the judges is multiple attachments, so please include everything you need to in the entry itself.
A level playing field is very important to the judges, and we want to judge each entry on merit, rather than deducting points for entries that fail to follow the basic rules.
We have created a special hub for the awards again this year, which will be regularly updated with helpful articles to guide you through entry writing and explain about the awards.
Best of luck and we look forward to receiving your entries! To enter, click here.
The deadline has moved to Wednesday 8 April and the event itself will take place on Thursday 17 September
Because we are asked the same questions each year, we thought it would be good to hear from the judges on what they are looking for in an entry and what will score extra points. They also share what makes them turn off and mark down as well
Winners explain how taking home a trophy has given them a boost
In the first of a two-part article, hear from the CRN Sales and Marketing Awards' judging panel on why all companies that are serious about building their brand and attracting customers should be entering these awards
A quick run through of category additions, tweaks and what has been dropped this year
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