• Home
  • Reseller
  • Distributor
  • Vendor
  • Finance and M&A
  • People moves
  • Cloud
  • Technology and trends
  • Women in channel
  • Events
  • A-list
  • Top VARs
  • Tech Impact
  • Women in Channel
  • CRN Essential
  • Newsletters
  • Sign in
  •  
      • Newsletters
      • Account details
      • Contact support
      • Sign out
     
     
    • Please contact your account administrator for more information on your access.

  • Follow us
    • Twitter
    • LinkedIn
    • Newsletters
    • Facebook
    • YouTube
  • Register
  • CRN Essential
  • Events
    • Upcoming events
      event logo
      CRN MSP Transform 2021
      • Date: 23 Jun 2021
      • Online, Virtual Event
      event logo
      CRN Sales & Marketing Awards 2021

      The CRN Sales & Marketing Awards recognise and reward the achievements of those individuals and teams that are responsible for making the UK IT channel truly great.

      • Date: 08 Jul 2021
      event logo
      CRN Tech Impact Awards

      A brand new awards from CRN celebrating sustainability, CSR and those channel firms making a positive impact on society.

      • Date: 16 Sep 2021
      • Online Event
      event logo
      CRN Women in Channel Awards

      Designed to recognise the female role models that will inspire the next generation of females in the Channel.

      • Date: 14 Oct 2021
      View all events
  • Whitepapers
    • LATEST WHITEPAPERS
      What are the opportunities for the channel with the growth of AI?

      Encryption, privacy, & data protection: a balancing act

      This white paper examines the risk posed by encrypted threats; considers the business, privacy, and security implications of managing that risk; and presents constructive measures for balancing security needs with employee privacy rights. In the end, the best way for IT leadership to ensure the rights of the individual employee is to protect the organization from threats and attacks.

      Download
      How do MSPs really feel the channel will shape up by 2020?

      On borrowed time?

      Cybercrime has become a huge part of our economy and it is a topic that is getting more and more attention in the news media. The cybercriminal stories making headlines involve big companies such as British Airways and Marriott etc. However, smaller companies are just as susceptible to cyber- attacks. Often these attacks are much more damaging to smaller businesses, sometimes forcing them to shut down completely. One report from Verizon claims that 43% of email attacks target SMBs.

      Download
      Find whitepapers
      Search by title or subject area
      View all whitepapers
  • A-list
  • Top VARs
  • Tech Impact
channelweb
channelweb
  • Home
  • Reseller
  • Distributor
  • Vendor
  • Finance and M&A
  • People moves
  • Cloud
  • Technology and trends
  • Women in channel
 
    • Newsletters
    • Account details
    • Contact support
    • Sign out
 
 
  • Please contact your account administrator for more information on your access.

  • Enterprise

SMA 2021 - Top Tips for entering

Please do have a read of these tips - they really are there to make the entry process a lot easier!

SMA 2021 - Top Tips for entering
  • CRN Staff
  • 14 January 2021
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
0 Comments

Below are some Top Tips for entering CRN Sales and Marketing Awards 2021.

We want the entry process to be as pain-free as possible - these tips will offer invaluable advice about crafting a potential winning entry.

  1. Decide which categories you are going to enter and read the criteria fully before starting your entry. The criteria, split into Vendor, Reseller, Distributor and General; tell you everything you need to know about the award and the types of company it is covering. It also tells you what information to include. Remember these awards cover the UK market ONLY.
  1. We are well aware of the effect Covid 19 has had on our industry over the past year. Please do feel free to mention in your entries how your teams/company have/has overcome the many challenges thrown up by the pandemic, and please be aware of the new ‘over and above' award that looks to recognise outstanding performance by individuals and teams during the ongoing situation, both at work and in the wider community.
  1. Make it personal. When writing your entry - keep it concise and remember the word limit - don't ramble and include loads of marketing/corporate speak or as many do - cut and paste from the corporate website - imagine you are telling a story. Try and inject some personality and life into the award and make it interesting to read. Think of how it will look visually as well - would you feel inspired to read huge blocks of text if you were a judge? Think about what would make your entry stand out from the crowd.
  1. Make sure your entry actually fits the description of the award category - If you are entering the Technology Innovation Award for example, please make sure it describes why the product is innovative and how it is helping your channel partners. Don't just talk about speeds and feeds and describe the product itself. Make it relevant to CRN's audience and something that the judges will find interesting to read.
  1. Always include facts and figures - if you are making a claim about one of your teams being the best at something - back that claim up with something tangible. It helps put it into context and shows the judges that your entry is genuine.
  1. Resellers - explain what value you have provided to your end user customers through your entries- why are they using your company, what do you offer them that nobody else can? What have you done differently that makes you stand out from the crowd?
  1. Distributors - explain what value you are providing to your resellers and vendors and why they continue to work with your different teams. Don't feel ashamed to shout about your success. 
  1. Vendors - Please keep your entry UK relevant - these awards do not cover other territories, so any programmes, events, websites etc must be relevant to your UK partners. Injecting some passion and personality into entries is always welcomed by the judges. Please don't just cut and paste from corporate websites - make the entry personal.
  1. Testimonials - ALWAYS include testimonials - resellers these should be from your customers, distributors from your resellers or vendors, and vendors from your distributors or resellers (not end users).  Again, make sure the testimonials are interesting to read and are not full of corporate/marketing speak and keep them short and to the point.
  1. Don't just submit the same entry in different categories - if you don't have the time to spend on tailoring multiple entries, focus on just one and make it a winner! The judges do penalise those who just submit the same entries in multiple categories.
  1. PDF or video entries - feel free to submit a PDF or video entry if it is easier. But remember the word count still stands with PDF entries. Also, videos must be NO LONGER than FIVE MINUTES. Any videos going beyond that time may not be viewed in full by the judges and all that work will have gone to waste.
  1. Please limit or completely avoid attachments. One attachment only - multiple attachments will not be read by the judges.
  1.  Entry guidance points. Don't feel you have to answer each criteria point in order - they are just there as a guide - as long as the points are covered, it doesn't matter what order you address them in.

Thanks for entering the CRN Sales and Marketing Awards 2021. The deadline is 9 April 2021. Click here to start your entry. 

 

 

 

 

  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
  • Topics
  • Enterprise
  • sales and marketing awards 2021 hub
  • Sales and Marketing Awards

More on Enterprise

Sales and Marketing Awards deadline is TOMORROW

The countdown to SMA deadline day has begun. Don't leave it too late to get your entries submitted

  • Enterprise
  • 08 April 2021
Why is winning a CRN Sales and Marketing Award so important?

With just over a week to go before we hit the 2021 Sales and Marketing Awards (SMA) deadline, some of last year's winners explain why it has made a difference to them in a tough year and why it is so important to enter

  • Enterprise
  • 01 April 2021
WATCH: SMA judges share some hints and tips for entering the 2021 Awards

In this short video below, filmed after the 2020 judging session, our judges share what they enjoyed about the entries and why it is going to be increasingly important to enter the Sales and Marketing Awards in the future.

  • Enterprise
  • 10 March 2021
Catching up with the SMA Judges - Part Two

In this second article talking to the Sales and Marketing Awards judges, a few of our panellists discuss why it is so important to enter the awards this year, and even reveal a few hints about what they will be looking out for

  • Enterprise
  • 02 March 2021
Catching up with the SMA judges - Part One

A handful of our Sales and Marketing Awards judges discuss why the awards are so important for the industry, why they enjoy being part of the panel, and what they are hoping to see in this year's entries

  • Enterprise
  • 23 February 2021

More news

Ensono acquired by KKR for a reported $1.7bn
  • Finance and M&A
Ensono acquired by KKR for a reported $1.7bn

Hybrid IT services firm was first acquired in 2015 for just $190m as part of a carve-out

  • 14 April 2021
The 38 private equity houses that back UK resellers and MSPs
  • Credit and Finance
The 38 private equity houses that back UK resellers and MSPs

Which PE houses back the most UK resellers and MSPs following an influx of deals in recent months?

  • 14 April 2021
The Private Equity Report
  • Finance and M&A
The Private Equity Report

A rundown of the 38 PE houses that back UK MSPs and resellers

  • 14 April 2021
Working from home - What the second paragraph says
  • Reseller
Working from home - What the second paragraph says

Companies shouldn't jump ahead to cost saving aspects of remote working, argues CAE Technologies CEO Justin Harling

  • 14 April 2021
blog comments powered by Disqus
Back to Top

Most read

UK reseller files £270m lawsuit against Microsoft
UK reseller files £270m lawsuit against Microsoft
Top five vendors in CRN's last Vendor Report revealed
Top five vendors in CRN's last Vendor Report revealed
Pure Technology Group acquired by tech investor Fulcrum
Pure Technology Group acquired by tech investor Fulcrum
Computacenter acquires IT logistics firm in Germany
Computacenter acquires IT logistics firm in Germany
The 38 private equity houses that back UK resellers and MSPs
The 38 private equity houses that back UK resellers and MSPs
  • Contact
  • Marketing solutions
  • About Incisive Media
  • Terms & conditions
  • Policies
  • Careers
  • Privacy Settings
  • Twitter
  • LinkedIn
  • Newsletters
  • Facebook
  • YouTube

© Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, New London House, 172 Drury Lane, London WC2B 5QR, registered in England and Wales with company registration numbers 09177174 & 09178013

Digital publisher of the year
Digital publisher of the year 2010, 2013, 2016 & 2017
Loading