Proact completes Consular purchase

The move follows increased focus and leadership changes in the Nordics

Proact has completed the acquisition of Consular ApS to strengthen its infrastructure and cloud solutions offering across its Nordics and Baltics business unit.

The company was purchased for an initial consideration of DKK 65m on a cash- and debt-free basis, with a potential earn-out of up to DKK 22m.

Consular recorded approximatively DKK 86m (£10.1m) in revenue and DKK 16m in EBITA for the 12 months to September 2025.

“Consular has a strong market position, deep technical expertise and a corporate culture that is well aligned with our own,” Magnus Lönn, president and CEO of Proact, said when the buyout was first announced in October.

“By combining two strong organisations, we are creating a leading offering in infrastructure and cloud solutions that supports our customers on their digital journey.”

This move follows increased activity in the Nordics recently.

In November, the reseller hired Niklas Jakobsson as business unit director of its Nordic and Baltics division to develop the business and create value for customers in the region.

That same month, it appointed Jens Yhrefors as the new CEO of Conoa, the Swedish firm Proact acquired back in 2021.

On the other hand, CFO Noora Jayasekara announced her departure after more than a year in the role.

Since 1 December 2025, Åsa Regen Jansson has served as interim CFO, position she also held before the arrival of Jayasekara.

These changes come as the region, which represents 54 per cent of the company’s total revenue, saw top-line dip 4.4 per cent to SEK 540.5m (£43.1m) in Q3.

To reverse this trend, the organisation is reportedly “leaving no stone unturned to ensure a sustainable cost structure that strengthens profitability, increases resilience and enables continued investment in growth and innovation,” said Lönn.

Proact’s model, which the CEO described as “a reliable, independent European partner with a local presence and deep technical expertise,” will reportedly remain central to its strategy moving forward.

The provider’s UK arm ranks number 88 in CRN’s Top VARs list.