WATCH: Cobalt CEO Ian Dunstan on partner momentum and his 2025 highlight at XChange MSP

In a rapid-fire chat at CRN XChange MSP, Cobalt CEO Ian Dunstan shares his biggest takeaways from the event, what drew him to attend, and the standout moment that defined his year so far.

The pace of change in the managed services space shows no sign of slowing—and for Ian Dunstan, CEO of Cobalt IT, events like CRN XChange MSP are where that momentum comes to life.

Speaking in a rapid-fire Q&A for CRNTv, Dunstan said the chance to connect directly with peers and partners was the main reason he attended.

“You can’t beat being in the same room as other MSP leaders,” he explained. Asked about his highlights from the event, Dunstan pointed to the panel discussions on pricing and packaging, as well as the networking sessions that put margin and the shared challenges of business owners at the centre of the conversation.

“The conversations this year have been refreshingly honest,” he said.

Watch the full video above to hear Ian Dunstan’s reflections on the MSP opportunity, his top learnings from XChange MSP, and why he believes collaboration across the channel has never mattered more.