ALSO launches new channel scheme to drive agentic AI adoption across Europe

The new track will be made available to over 140,000 resellers in 30 countries

ALSO has unveiled a new AI partner programme to accelerate the adoption of agentic AI across its European channel ecosystem.

The AI Elite Partner Program will intend to help resellers turn customer interest in AI into deployable solutions and recurring revenue opportunities.

The Switzerland-based distie said the scheme will be available to its network of more than 140,000 resellers across over 30 European countries.

Full functionality of the platform is expected to go live in August 2026.

According to ALSO, the platform also includes AI solutions already deployed within its own operations, allowing partners to draw on use cases tested in real-world environments.

The initiative forms part of ALSO’s wider AI strategy, which reportedly combines AI software, AI-ready infrastructure, AI PCs, cybersecurity and industry-specific applications through its marketplace platform.

The rationale behind ALSO’s AI Elite Partner Program

The launch comes as partners increasingly need to help customers address challenges around governance, cost management, data access and deployment models as adoption accelerates, according to the distributor.

“Major technology shifts need competent partners who enable adoption - that has always been the channel’s job, and it is no different with agentic AI,” said Jan Bogdanovich, CTO of ALSO.

“The companies that will benefit most from AI won’t be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control.

“Our AI Elite Partner Program gives our resellers the expertise, tools and ecosystem they need to turn AI opportunities into real customer outcomes.”

The launch builds on ALSO’s investment in AI enablement across its channel community, as the distributor said it has already delivered more than 1,000 AI training sessions and trained over 30,000 participants as part of its efforts to prepare partners for growing customer demand.

This announcement also comes amid a period of growth for the company.

In Q1, the organisation’s top line jumped 31 per cent to €4.3bn (£3.7bn).

Momentum was fuelled by its core business models (Supply, Solutions and Services), alongside completed acquisitions, a focus on higher-value offerings and inventory optimisation, CEO Wolfgang Krainz recently told CRN.