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SICL staff race ahead at customer event

Reseller showcase speeds up orders as well, says organiser

SICL's annual customer day, known simply as The Event, saw Fifth Gear TV presenter and former F1 driver Tiff Needell impress in four separate race-day activities at Blyton Park.

Cliff Fox, managing director of Leeds-based SICL, said the day had been held for seven years and was still proving popular.

"We had some different activities, different vendors and a brand new venue, all of which provided good variation. As an annual tradition The Event really works," Fox said in a PR statement.

Pictured above are, from left to right: SICL's Chris Stos-Gale and Ian Heptinstall; Britcar's Keith Hemsworth, and Fifth Gear presenter Tiff Needell; SICL's Marcus Gorton and Grafton Scantlebury.

The Event was not only about enjoying the different driving activities such as "hot rides" and karting and entertaining customers, but featured a product showcase.

According to SICL, many orders were taken on the day.

The day was sponsored by vendors including Cisco, Dell, Riverbed, Lifesize, NextIO, Meraki, VMware, Embotics and Symantec and also supported by the Yorkshire Air Ambulance charity.