From Softcat to Exertis: Top nine name changes in the UK channel

Doug Woodburn
clock • 9 min read

Following SBL’s decision to rebrand as boxxe, here we count down nine times identity overhauls have worked in the favour of firms in our industry…

9) boxxe-ing clever? Previous name: SBL New name (from 1 September 2020): boxxe Success rating: Jury still out Rationale: Having acquired SBL last May, channel entrepreneur (and Kelwa...

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