From Softcat to Exertis: Top nine name changes in the UK channel

Doug Woodburn
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From Softcat to Exertis: Top nine name changes in the UK channel

Following SBL’s decision to rebrand as boxxe, here we count down nine times identity overhauls have worked in the favour of firms in our industry…

9) boxxe-ing clever? Previous name: SBL New name (from 1 September 2020): boxxe Success rating: Jury still out Rationale: Having acquired SBL last May, channel entrepreneur (and Kelway founder)...

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