TD SYNNEX named exclusive UK distributor for personal backup hub BeeDrive

Deal will enable partners to take advantage of sales, financial and logistics support from TD SYNNEX to maximise their opportunities

TD SYNNEX will be the exclusive distributor in the UK of the new SYNOLOGY BeeDrive backup hub.

The distributor claims this agreement underlines its strong credentials in the SMB and prosumer market and its ability to support partners in maximising their sales.

Available in 1TB and 2TB capacities, the BeeDrive is a personal backup hub available to partners and allowing them to take advantage of the sales, financial and logistics support that the business offers to its UK customers.

Adam Lee, business unit manager of global computing components at TD SYNNEX, said that having an exclusive on the product means the distributor can support partners in taking BeeDrive to market.

"As hybrid working become the norm, more people need reliable, high-performance storage solutions that are simple to use and manage," he said.

"The BeeDrive fits the bill exactly.

"It's an ideal backup solution for mobile and home users who need to take data backup seriously and we'll be doing everything we can to ensure our partners can maximise the excellent opportunities it brings.

"TD SYNNEX is really strong in the SMB and prosumer sector and having an exclusive agreement on BeeDrive means we can really focus on supporting partners to drive their sales.

"With SYNOLOGY's solid reputation and competitive end-user pricing, we expect the BeeDrive to be a popular choice for smaller businesses and home workers."

The news comes just weeks after TD SYNNEX appointed two new leaders in EMEA and saw its Q2 results power down due to the PC slump.

Jeremie Francois, UK channel sales manager for SYNOLOGY BeeDrive added: "We have a really good and well-established working relationship with TD SYNNEX, and that's one reason we are working with them exclusively on BeeDrive.

"They also have an excellent and extensive portfolio of other products and solutions that partners can offer alongside the BeeDrive in addition to flexible logistics and financial services."

The BeeDrive is designed for individuals who handle important data and are privacy conscious, whilst offering fast, reliable performance without any complex set-up, or any need to manage cloud storage subscriptions.

TD SYNNEX also recently achieved the Silver Medal from EcoVadis, a provider of business sustainability ratings.

Only the top 25 per cent of companies assessed by EcoVadis receive this level of recognition and this score was reached through an assessment of the company's environmental, social and ethical - or sustainability - performance.