Dell promotes Alexandre Brousse to lead its EMEA channel

Brousse has been with Dell for 18 years, most recently leading channel sales for Western Europe

Dell has appointed Alexandre Brousse as EMEA channel lead starting on 1 October.

The vendor said Brousse will work with the EMEA channel team to deliver a "customer-centric" and "partner-empowered" ecosystem that drives growth and innovation in the region.

He succeeds Anwar Dahab who has been appointed to lead Dell in France.

Brousse has been with Dell for 18 years, most recently leading channel sales for Western Europe.

"With today's leadership announcements we demonstrate our commitment to growth and creating market opportunities for both our customers and partners," said Diego Majdalani, president of global channel sales at Dell.

"Alexandre Brousse is a highly experienced, respected leader and will be an asset to my leadership team and our broader EMEA partner ecosystem, while Anwar brings a great channel perspective, relationships, and a deep understanding of the French market to his new role."

"Partners are essential to our success. When we work hand-in-hand with partners, we move faster, spur progress and deliver strong outcomes to our customers," said recently promoted Alexandre Brousse.

"I am honoured and excited for the opportunity to accelerate our partner momentum and look forward to building even stronger relationships with our partners in region."

Dell recently released a major announcement to spice things up in the channel and lean more on partners to sell its storage products remains a hot discussion point.

Bill Scannell said this was the biggest change to the company's go-to-market.

CRN US also spoke with six channel partners reacting to the news and sharing their opinion on what the move really means for the vendor and the channel as a whole.